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Some problems to be considered in the early stage of vending machine machine launch

2023-04-27

The success of Vending Machine machine operation cannot be separated from the detailed work done before the launch. Details determine success or failure. A functioning and stable vending machine is related to the user experience of the consumer group; The preliminary investigation of the specific product structure and service setting of a target market is related to the effectiveness of operational work. Below, Kaisijin provides you with the following points for the pre launch work:
1. Target market segmentation.
Conduct on-site investigations on the regional consumer market, including the age structure, consumption level, consumption ability, and composition of mainstream consumer products of the consumer population. Achieve specific market and problem analysis. We need to investigate these data clearly in order to launch targeted marketing campaigns. The investigation method can start from the composition of surrounding commercial districts and the purchasing flow in the commercial districts.
2. Subdivision of product structure.
Targeting mainstream products in different target markets, such as well sold high profit products, well sold low profit products, non moving high profit products, long product life cycles, and short-term products, should all be considered in the product structure. Achieve specific market and operation.
3. Segmentation of online activities. Develop online activities targeting various target markets, such as offering discounts on snacks for students and daily necessities for middle-aged people. All activities are scheduled, guided, and driven.
4. Subdivision of other income. Integrate advertising revenue resources in the target markets of each vending machine. For example, advertising promotion suitable for beverage manufacturers in schools, promotion of education and lifestyle advertisements in residential areas, and integration of different manufacturers who need to advertise in different markets can benefit more. In terms of material cost, it is also possible to negotiate with suppliers and obtain material cost.

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It is important to choose a good vending machine machine, which requires a good manufacturer; It is important to choose a good product structure to launch in the market, which requires support from some good product structures. We are willing to provide you with a complete set of automated sales equipment production and operation services!

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